This hands-on workshop introduces creators, marketers, and entrepreneurs to the latest AI-powered creative tools and workflows for producing high-quality visual content.

Participants will learn how to plan, create, and refine AI-generated images and videos. Through an integrated workflow using Adobe Firefly, Artlist, Freepik, and Arcana, attendees will gain practical skills for producing campaign-ready content at scale.

Learning Outcomes:

1- Strategic Pre-Visualisation: Learn to create shot-by-shot production plans using AI storyboarding tools and maintain character consistency across multiple generated scenes.

2- Advanced AI Video Creation:
Generate cinematic image-to-video content using multimodal prompting, motion brushes, and camera controls to direct movement, lighting, and depth.

3- Brand-Safe Asset Creation:
Produce commercially safe visuals using Adobe Firefly and apply generative editing techniques such as Generative Fill, Generative Expand, and Text-to-Image.

4- Integrated Creative Workflows:
Combine platforms such as Adobe Firefly, Artlist, Freepik, and Arcana to build efficient content production pipelines and select the right tool for each creative task.

Final outcome:
Each participant will produce a complete mini-project of their choice: a commercial, or a short story — built entirely within the AI production stack taught during the workshop.

Participants leave with a mindset shift — viewing AI not as a magic box, but as a digital film crew they direct with precision.

Registration:
Sign up through the “book here” button. You will receive an email to confirm your attendance.

Rana Mahmoud
Rana Naguib is an Art Director and Visual AI Artist with over a decade of experience crafting high-impact visual identities and brand narratives across digital and physical platforms. Rana focusses on blending strong creative direction with cutting-edge AI workflows, and specializes in transforming concepts into cinematic, scalable content.

She bridges traditional design, storytelling, and AI-powered production—delivering innovative solutions that elevate brands and redefine modern visual communication.

Abdullah Ghanem
Abdullah Ghanem is a podcast producer, operations strategist, and systems builder. He leads production and client operations across the region with PodMedia. With a background spanning hands-on editing, producer-level creative direction, and SaaS product thinking, Abdullah bridges the gap between content quality and operational efficiency.

He builds proprietary highlight extraction tools, automated client workflows, and AI-generated video content — including storyboard development and generative video
production turning podcast episodes into cinematic, multi-platform assets.