Homegrown is a popular Jeddah-based concept store and online platform for budding designers from Saudi and the wider region, offering a host of carefully sourced, independent brands. From fashion and beauty to home and gifts through to stationery items, the hand-crafted accessories and culinary creations are carefully selected. From bespoke kaftans to menswear, Homegrown is a vibrant one-stop-shop for boho chic shoppers looking to support diverse small businesses from around the Middle East.

Launched in 2014 with only 12 brands, Homegrown now houses more than 200 brands, some of which have gone on to open flagship stores around Jeddah such as Badawiah, Sinless, Yataghan, and Orange Blossom.

With the aim to support an entrepreneurial society, Homegrown at Hayy is not just a store, but part of a growing creative community.